Pros and cons of music while on hold
When it comes to the selection of a musical composition for the call on hold, it is recommended to approach it seriously, because of this as seems small detail can reflect on the feedback and satisfaction of your customers.
Let’s take a look at some facts about why the need of creating such technology appeared in the first place.
We always try to avoid awkward moments in business, and silence on the phone while on a call is one of them. Therefore, entrepreneurs came up with a way to get out of this situation, and even with a couple of benefits, since music helps clients to wait for their turn, and reflects positively on their mood.
There are also companies which create themed melodies for various institutions, and a cost of their services is well known for its accessibility.
But if you decide to take responsibility for the choice of music, it is better to consider your options carefully, keeping in mind the specifics and weaknesses of the method. First, you need to decide what kind of impression you want to create with your melody. It depends on a kind of business activity, as well as company’s points of view. Secondly, an approximate duration of customers being waiting for the line to connect with your office. We all know that any melody or a song, even your most favorite, can start to irritate you after a long time of listening to it.
Try to approach this subject with creativity and interest. Think about what would you want your customer to remember when he/she thinks about your business.